All about digital consumer market research. How do you do consumer market research? Exactly what does (Consumer Market research) mean? How does SEMrush work to heal there? First of all, every company in the company in the world, today, can reach its target consumers via the internet.
Now that either means by using their cell phone or by their computer or their TV or any kind of digital platform. Most of the world today uses the internet for any kind and any number of things. Such as checking their email doing social media on Pinterest or Facebook or LinkedIn. Anybody who works in an office isis often forced to use the internet for research for their jobs.
Most students now require the Internet to do research for many things. Anyways as they’re doing all of these things as they’re going about their daily lives. They also realize that they can buy things online. This is of course talking about e-commerce. Not everybody will buy things using the Internet but almost everybody will research products online before making the decision to purchase.
The research part of making purchases either online or offline. That’s the part that we’re most interested in here and that is how you can do consumer research using SEMrush digital marketing research platform. The first way and the easiest way to do consumer research using SEMrush is by using keyword research. Keyword research tells you a lot of more useful information than just figuring out which keywords your website should show up on.
It’s a lot more interesting than that actually because when you do keyword research, first you’re gonna type in something. What will you type in? Let’s pretend we sell butter for example. okay, you sell a very VERY nice salted butter from France and it’s a very expensive type of butter. So you want to know as much as you can about your consumers. Like where your customers are. Which type of people would even buy your salted butter?
So if the first thing you’re gonna does, of course, you’re gonna type in butter into SEMrush in France or you’re gonna type in butter in Indian in targeting the Indian database and SEMrush is going to pull out all of the information about that keyword and it’s gonna tell you crazy amounts of information. Like for example, it’s going to tell you how often people type in the word “butter” every month of the year.
For example, sometimes in August, you’re going to have a search “spike”. Where two times more people type in the word butter in summer than they do in winter. You’re also going to discover that only a very small portion of the people in India will type in the keyword “salted butter”. because maybe they don’t know about it. Or maybe they don’t like salted butter or maybe there’s not a lot of salted butter in India. Who knows?! It could be for any reason, but the keywords that people choose to type in will tell you things about your consumers and about your business, that you didn’t know before.For example, maybe, (and I’m just making this up)
but maybe, after you type in butter you’ll realize that most people will type in the specific brand of butter that they like. In fact, most of the keywords that they type instead of generic butter are actually more like “Amul Butter” that’s kind of butter that’s very very nice). Only 390 people type in salted butter a month so 390 people a month type in salted butter and 100 thousand people a month type in “Amul Butter” and 2 million people a month type in butter on its own.
Well, this is interesting information for you to know.SEMrush will then tell you much more information about those keywords individually than when you click on salted butter. Which only gets 390 searches a month. You’re probably thinking to yourself; “Well that’s not very much traffic. I might as well just give up!” hey relax! It turns out that the people who type in “salted butter” are good customers. An estimated 60% of those people will end up buying the salted butter on your website.
The best part of “salted butter” as a product is that, as soon as you’re finished eating it, you’re going to need more. So one customer out of those 100 customers that typed in “salted butter”, they’re not going to be worth ONLY one sale of butter. They’re gonna be worth maybe four sales a month! Maybe even more. Maybe they’re going to be worth 48 sales a year of salted butter. But it really doesn’t matter that there are only a hundred searches a month for salted butter versus two million for butter because it’s such a specific keyword that the people who type it in are much more likely to actually buy that product from you. SEMrush, when you click on that keyword, will tell you all of the competitors for that keyword.
It’ll tell you how much money they’re currently spending to appear on that keyword most importantly it’ll tell you which of your competitors, including yourself, are on Google shopping and now that’s really really important & critical information because if your products are not on Google Shopping (then SHAME ON YOU! Joking) but you need to call Search Titans because we need to get you up on Google shopping right away.
That’s one thing, let’s put that aside.call us right away and we’ll get you set Search Titans will set up a nice eCommerce site on khojinINDIA for you. Fair enough but what about your competitors? Are they on Google shopping?No? That’s even better! Now you really have to call us to get you on Google Shopping! Hurry hurry hurry! Send us pictures of your product. We’ll get you on Google shopping right away because you’re going to be the only one there. Many people tell me this: “But David,
In India, nobody uses Google shopping!” Well, how do you know? The truth is that if you use google at all then you’re using google shopping and you don’t realize it. It’s called “Universal Search”. Google’s main page pulls information related to your keyword from Google AdWords, Google SEO, Google video, Google Images, Google Shopping, and Google News.
if you type in salted butter in Indian into Google and nobody I mean none of your competitors you’re actually selling salted butter on Google Shopping then you’re not going to see any Google shopping images on the main page. So yeah you’re right nobody’s using google Shopping because none of your competitors aren’t using it.
The businesses all miss this terrific opportunity. This is a great opportunity for your business to get ahead of all of your competition. You could put your “butter” or products on Google Shopping and be the only one there. That way whenever somebody types in butter on its own or salted butter, not only will you appear above position one,
but it’ll have an image of your salted butter; with a price tag; right underneath! oh yeah! Yeah, it’ll even say how fast the shipping is. So you could say like six days shipping you could say free shipping. You can do lots of stuff on Google Shopping. Its a really amazing tool and you only pay per click. As a business, you only pay when somebody clicks on the link and goes to your website. Also,
I should tell you Google shopping has a six percent conversion rate. Compared to the zero point five percent 0.5% conversion rate of normal paid search or SEO. It depends on the client and on a lot of things. In my experience, Google Shopping has a much higher conversion rate than normal traffic.
SEMrus will allow you to discern what your consumers are actually typing into Google and what kind of actions they take after they type in those keywords. Maybe they go to your competitors. Do you know that? mm-hmm! SEmrush will tell you how many of those consumers would click on butter go to your competitors how long they stay on those websites.
Did you know that SEMrush will tell you whether or how many sales they get? What’s the bounce rate of your competitors for those keywords? I’m not kidding I could show you this right now well sorry over here anyway. Okay, so that’s how you do consumer research. Digital consumer research usingSEMrush. Now another way of doing digital research it’s by doing topic consumer research.
Now the really interesting thing about topic research (and this really is crazy) and only asSEMrush does this for you! Put in a keyword. into the topic research tool of SEM rush and it’s going to research what the keyword means like what the topic of the keyword is and it’s gonna give you ideas of what to write on your pages so then when people type that in they’re gonna find your content more interesting than everybody else tell me that’s not interesting isn’t it?
It helps a lot. It gives you a lot of ideas dozens of anddozens of them, oh yeah it’s really a really powerful tool, of course, you got to pay for it but it’s not very expensive. Just sign up for a business account. Then my team will create a digital marketing strategy for you and we’ll use the topic research tool.
At least you know five or six keywords will show you all the topics and all the ideas the content ideas for every one of those keywords for your business and that will help you write amazing content to put on your website so that when somebody types in the keyword that you’re looking for that you know they’re going to buy from you. If they type in a keyword the search engines will read your content first because your content is completely relevant to the keyword that your clients are trying to search for and that’s the keyword.
That’s the consumer topic research tool of SEM rush very cool tool. Then there’s the consumer market mind map now that’s my personal favorite. The mind map is just a different way of presenting the data itactually shows you all the types of keywords surrounding a primary keyphrase that you typed in so so butter it’ll type in bread it’ll type in meltedI’ll type in toast it’ll type everything that surrounds thesubject of butter or your primary keyword and that’s the third way ofdoing a digital consumer research and it’ll tell you all of that informationand
it’ll compare it to your top 20 competitors yeah not just once either as long as you save it in a project that’s the best part of sem rush in my opinion when you pay for it it’ll save it in a project and it’ll update that data once a week so that it’s fresh and new and if anything comes up if your competitors suddenly start doing better than you it’ll send you an alert as they go hey you guys do something better with your website cuz your competitors they just knocked you down like three positions okay now we can update the strategy we can create more content get some more backlinks to do,
some morepay-per-click freshen up our Google Shopping pages and beat our competitorsall over again as if as if as if we just started the program that’s what SEMSallows you to do and this is how you do digital consumer research it’s actuallya lot more complicated than this there are hundreds of other tools and I meandozens of other tools actually within sem rush that will allow you to dobetter research Dickie you see there for example you could also research thebanner ads that your competitors are using for the keywords that you’retargeting would you like to know
which websites publish your websites yourcompetitors are putting those banner ads on cuz I would I can tell you right nowif you want just to sign up to a scam rush and then I’ll get that strategy outto you right away I’ll show you which banners they’re using and which websitespublish your websites they’re publishing those on I’ll even tell you how muchtraffic they’re getting but you have to ask nicely no I’m justkidding you let’s ask it all just sign up to SEM rush and we’ll do this pairthe first strategy
we’ll do it for free we’ll send it to you we’ll give you a call we’ll walk you through it explain how everything works and most importantly we’ll tell you things about your consumer market that you didn’t even know mostly because there’s no way that you could have known and then some of the stuff that you’re gonna learn from this year which you will already know it’ll just be confirmed but either way it’s important that you have consistency so
SEM rush will consistently monitor this data against and then we can update your digital strategy against this updated data once a month once a week however you like we can give those instructions to your digital agency who can then implement those updates as and when needed to make sure that you stay on top forever and of course we will prioritize the most important tasks first money first cool stuff later and that’s what we do that’s how we do consumer research alright thank you very much.