Referral Marketing Software: 12 of the Best Options for Ecommerce

Some referral software lists focused on their pricing and the industry served, while some focused on business size and level of customer support. But there was little to no information on their program capabilities, customization options, or design features.

Thus, I included as much product-related information as I could, based on public information and some insider insights from my colleagues and I.

So here it is. Check out my list of referral marketing software platforms narrowed down to the 12 best options for eCommerce.

Before We Begin with the List

Disclaimer: As you can see from the length of this post, there is a ton of information to process. Bad news for all of the lazy folks – I won’t be naming a single best referral marketing platform in this post. As I’ve said, there isn’t a one-size-fits-all solution.

However, the good news for all those who still aren’t sure which vendor to choose by the end of this post is that I’ve also created categorized comparison tables. These referral marketing software comparison tables can help you wrap your mind around all of the information we’ve collected.

Top 12 Referral Marketing Platforms to Boost Your Ecommerce Sales

Here’s a quick overview of each of these referral marketing software platforms and their pros and cons.

Referral Marketing Software #1: Talkable

Talkable Referral Marketing Software

According to their website and the reviews I read, Talkable has a lot of power. It can handle multiple campaigns, testing, segmentation, and also customization.

Talkable’s platform is versatile. After the initial integration, which can be set up by their team in a matter of days, you will have a fully-functional referral program.

Also, you will get an independent marketing team through Talkable that can launch, run, optimize, and A/B test referral campaigns for you without any help from developers or designers, thanks to their customization tools.

From your admin panel, you can manage, track, and adjust all of your referral marketing campaigns. The dashboard has literally hundreds of customization options and analytics tools. It can be a bit overwhelming at first, but a colleague who worked with Talkable says that once you get the hang of it, the process is intuitive.

Another advantage of Talkable is the help you get with analyzing data. Their team will help you to leverage your existing customer base with this data and build the best campaigns for your customers. They refer to themselves as a referral marketing partner, not just as software or a platform.

Before you even launch your first campaign, you are able to work with one of their strategists, who analyzes your customer data, finds the most promising customer demographics, and shows you how to design a referral strategy that will get you the best results.

Is it possible to integrate Talkable with any third-party apps?

It’s easy to integrate with any of the popular ecommerce platforms like Shopify. Or they can integrate with custom-built websites. However, the initial set-up is a bit more complicated and it can take up a few weeks of your time.

They have two more features which were very important to me: advanced fraud prevention and product-sharing.

Fraudulent referrals are detected easily so you don’t have to worry about them. Then, product sharing lets your customers send their friends referral links for a specific product or category. So they have a lot more control over what they send. This feature can significantly boost conversion rates, and I definitely recommend trying it out.

So, is this referral software the best choice for all ecommerce businesses?

Nope, Talkable is not for everyone. First of all, because of the advanced tech, they are pricey. Their prices are customized based on sales volumes, AOV, and monthly number of orders.

conversion consultant

Their company focuses on getting results with bigger customer bases. That’s why they work with ecommerce businesses that have at least $4M in annual online revenue.


  • Advanced fraud prevention
  • Great customization options
  • Self-service editor to quickly make changes to campaigns
  • Advanced A/B test optimization
  • Comprehensive reports and customer segmentation options
  • Third-party integrations
  • Dedicated experts to help you launch and manage campaigns


  • Expensive
  • Works for bigger companies
  • High-commitment
  • No trial

Best for:

Enterprise-level and ecommerce businesses with $4 million+ online annual revenue.

Referral Marketing Software #2: Post Affiliate Pro

Post Affiliate Pro Referral Marketing Software1

Post Affiliate Pro is a powerful software solution that enables you to create your own referral programs. The software supports multiple types of campaigns and tracking methods in addition to providing robust reporting and analytics features.

How can it help you?

You can create your affiliate program and commission structures from scratch, customize the interface of the referral agent and merchant panels, and create a multitude of campaigns.

The merchant panel enables you to create promotional materials such as banners, which affiliates can download from the affiliate panel and use on their websites. It also allows you to manage your affiliates, create commission payouts, and view affiliate reports generated from tracked metrics.

Post Affiliate Pro allows integration with over 200 CMS systems and payment processors such as Braintree, PayPal, and Shopify, making affiliate payouts hassle-free.

Because the software is very robust and powerful, it does have a slight learning curve and therefore it might take you some time to get used to it. However, their customer service representatives are available to help you 24/7.

In addition to a steep learning curve, another major con is that it doesn’t provide you with any affiliates network. You’ll have to find affiliates yourself.

Over 30,000 businesses worldwide trust Post Affiliate Pro, making it one of the best affiliate software solutions in 2020.

The Pro plan starts at $97/month. You can also try it for free for 14 days. Cancel anytime.


  • Advanced fraud prevention
  • Powerful tracking, reporting, and segmentation options
  • Third-party integrations
  • Fully-customizable commission structure and merchant panels
  • High price to value ratio
  • Supports multiple promotional methods such as banners, flash banners, and discount coupons
  • Supports multiple language translations
  • Free trial available
  • 24/7 online support
  • Offers ready-to-use Android and iOS apps


  • Steep learning curve
  • Does not provide affiliate publishers

Best for:

Small to medium-sized businesses and ecommerce platforms

Referral Marketing Software #3: Friendbuy

Friendbuy Referral Marketing Software

If you take a closer look, you’ll see that Friendbuy has two different products for two entirely different types of clients.

Their first product is a self-help option for mid-size businesses that have up to $1.4M annual revenue, while their second product is a customized enterprise package that includes a dedicated manager who helps you with your campaigns.

How much do their monthly plans cost?

Their basic DIY-package starts at $249/month for businesses with up to $50K in monthly revenue. Another option costs $749/month. And, according to the information on their pricing page, the only additional benefit is customer support over phone calls.

Friendbuy Pricing Referral Marketing Software

If you’re working with the Enterprise package, you’re going to get a completely different experience. With this package, you’re not only paying for the referral software as it is, but also for the customer success manager who comes with it.

Their software and their software with a concierge service are two completely different experiences.

The pricing for their Enterprise package will vary depending on how big your business is and how involved you want your customer success manager to be.

Friendbuy integrates with all of the major ecommerce platforms and third-party services.

Judging from their application form, these are the platforms most popular among their customers:

  • Shopify
  • Magento
  • BigCommerce
  • WooCommerce
  • CrateJoy
  • WordPress
  • Volusion
  • Zen Cart

Friendbuy also offers customizable referral templates. But you may feel like the template options are a bit limited when it comes to design.

So what are the most important pros and cons of using Friendbuy?


  • Free trial
  • Integrates with major ecommerce platforms and services
  • Basic design customizations
  • A/B tests (limited)
  • Basic analytics & reports
  • Trigger campaigns


  • Fraud-prevention doesn’t seem strong
  • Problems with customer support for DIY-plans
  • Limited customization options
  • Loyalty programs not supported

Best for:

In my opinion, Friendbuy is worth the money if you are either small enough to work with their Starter plan or big enough for the Enterprise package.

Their software is not as customizable and shiny as some other options on this list, but if you want something very straightforward, they may be the right choice.


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Referral Marketing Software #4: Extole

Extole Referral Marketing Software

This is another referral software solution that’s not made for you unless you’re choosing a referral partner for an enterprise company. They run nose to nose with Talkable, and it’s a tough call to say which one offers a better referral marketing software solution.

Both Extole and Talkable are designed with enterprise scale in mind. Costs for Extole will vary, but it’s going to be several thousand dollars a month anyway. For medium-sized businesses, you’re looking at around $5,000 monthly.

The clear conclusion is that the real competition between the two really comes down to their customer support teams – their expertise and skills with both data science and strategic planning.

Naturally, with this price level, you expect top-level referral software from both vendors. They’ve got everything:

  • Reliable reward engines
  • Endless possibilities for design customizations and placements
  • Customer base segmentation
  • Burst campaigns
  • Advocate dashboards

The two biggest differences I see include:

  1. Extole has a built-in capability for users to share a specific product instead of just recommending the entire website. This can bring a significant boost in conversions (but again, everything should be tested).
  2. On the other hand, Extole seems not to have the flexibility that Talkable offers when it comes to data analytics and reporting.

At the end of the day, I’d say that if you are choosing between the two, you should not solely base your decision on the software itself, but also on the teams that are going to work with you along the way.

Tell them your real story and set specific goals that you want to accomplish by launching a referral marketing program. See what they have to offer and decide which strategy sounds most appealing to you.

And, of course, remember it’s never a bad idea to check the customer reviews on trusted resources like G2, Clutch, Trustpilot, and Capterra, or ask your fellow marketers for some genuine feedback.


  • A/B testing
  • Customer success team support
  • Customizable design templates
  • Burst campaigns
  • Product referrals
  • A ton of features and options in the product


  • Expensive
  • Analytics and reports are not as versatile as competitors’
  • Not enough customer reviews and feedback available

Best for:


Referral Marketing Software #5: Ambassador

Ambassador Referral Marketing Software

The most important thing to know about Ambassador is that their referral marketing software not only lets you launch and run referral marketing campaigns, but also enables you to manage your affiliate marketing activities and loyalty programs.

Isn’t that amazing?

And, even if you’re not investing in affiliate offers, those features will come in handy with influencer campaigns.

Other things they like to emphasize are their design customization tools, multi-campaign capabilities, audience segmentation, customizable share-messages, and many different incentive options.

They also claim these features as their advantages when competing with other referral program vendors. And they claim that their referral marketing software is easier to use and is more intuitive compared to the products by their competitors.

What about its pricing plans?

Ambassador offers three different plans depending on the volume of your business and the features you want to use. The cheapest plan starts at $9,600 billed annually, but if you want to have access to the whole shabang, you’ll have to be looking at the Enterprise package.

With their Enterprise package, besides the software itself, you’ll have their customer success manager to go through your campaigns once a month suggesting new optimization tactics. Sounds nice, if going through the campaigns with their experts once a month is enough for you.

They also have great reviews from their verified customers who seem to be in love with Ambassador’s support team.


  • Multi-channel campaigns
  • Audience segmentation
  • Loyalty programs
  • Rich incentive options
  • Affiliate marketing support
  • Multi-currency
  • Flat rate


  • Customer success team isn’t too involved
  • You’ll be billed for the whole year at once
  • The software may be difficult to integrate without an in-house dev team
  • Limited design customization options

Best for:

Mid-size companies which are looking for software to manage both referral and affiliate marketing activities at the same time.

Are you looking for more options?

Keep reading.

Referral Marketing Software #6: Mention Me

Mention Me Referral Marketing Software

Compared to the options we’ve mentioned above, Mention Me has a completely different pricing model. Instead of paying a flat fee or signing up for a monthly plan, you will be paying them for every purchaser that comes through your referral channel.

On average, they’ll take between 10-20% of the first purchase by a new client. The exact percentage will depend on their forecasts based on your sales volumes and average order value (AOV).

On top of that, you have to pay a one-time setup fee for integrating and launching the referral marketing program. Also, they seem to have minimum sales volume requirements.

The second thing to know about them is that, unlike the rest of the referral marketing software vendors, Mention Me doesn’t let you launch or edit your campaigns yourself. You will still be able to see the running campaigns, tests, and major KPIs, and they will, of course, take into account all of your wishes and wants, but everything else will happen on their side.

What if you want to customize your referral campaigns?

They say that everything, including design templates, target audience segments, tests, and messages are completely customizable, and you can decide on your own how involved you want to be with the process.

Personally, I get the point of such a model. They assign you a manager who takes care of your referral marketing and they have the motivation to do their best because they only get a share of the first order of your new customers. Makes sense.

However, you need to ensure that you convert your first-time buyers into loyal customers who bring you long-term value.

Mention Me also offers another awesome advantage that makes them very tempting – name sharing.

Name sharing lets your customers share their names as referral codes, instead of just sharing a referral code or link. That way, when they refer your brand to their friends, they can just tell them to mention their name at the checkout to get a discount.

No way to know how this mechanism would work for your business without A/B testing, but to me, it sounds like a great way to minimize friction and create a seamless user experience. And let’s face it: it’s just badass, right?


  • Name sharing feature
  • Revenue-based payment model
  • Easy integration
  • You don’t have to be too involved
  • Low technical commitment
  • Assigned account managers


  • Minimum sales volume requirements
  • Limited analytics
  • Limited control over referral campaigns
  • Everything has to go through their managers
  • They optimize for audiences which are most likely to make a first purchase

Best for:

Mid-size and enterprise companies with limited human or time resources. I’d say choose Mention Me if you don’t have resources to dedicate to your referral marketing channel and learn how to make those new customers stick with you.


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Referral Marketing Software #7: Buyapowa

Buyapowa Referral Marketing Software

Honestly, Buyapowa made this list because their support team is just outstanding and you can tell how hard they work every time you reach out to them.

Their platform is fairly easy to integrate with, the interface is simple, and their pricing is reasonable. They’ve also got all of the features you need unless you’re a little weird with your growth and marketing experiments and just want something more.

What industries do they serve the most?

Buyapowa has a history of being the top referral software provider for telecom companies in the UK. Then they acquired a company called RewardStream, which was the leader in the same niche in the US.

They have a history of aiming for telecom clients and their success in that field is backed up by a client roster which includes giants like Vodafone, Sprint, and Virgin Mobile. Sounds cool, right?

Well, when considering a solution for ecommerce, I’d say you should ensure that they have all of the features you need.

Buyapowa will cost you at least $17,000 a year, and if you want a worry-free, reliable partner with a helpful support team, that’s money well-spent.


  • Well-built software
  • A/B testing
  • Great support
  • Branding
  • Multiple campaigns
  • Segmentation
  • Easy integration
  • Fraud-prevention


  • Ecommerce is not their primary niche
  • Expensive
  • Design templates are not too versatile

Best for:

Enterprise telecom companies and those who prefer reliability over versatility.

Referral Marketing Software #8: Swell Rewards

Swell Rewards Referral Marketing Software

In August 2018 Swell Rewards was acquired by Yotpo, an Israeli company that provides ecommerce marketing solutions.

It looks like Yotpo’s ultimate goal is to become a one-stop shop for all things digital marketers want for their online stores. From product reviews and complicated reward and loyalty systems to in-depth analytics of customers’ behavior, they have it all.

So, what you pay for when you choose Swell Rewards is not only a referral marketing program itself, but rather an ecommerce marketing suite that’s centered around social proof.

They help you showcase your customers’ reviews and product ratings, the content produced by your customers on different social media platforms, referral offer widgets, and so on. That’s a sweet deal for anyone who does marketing for stores that have millenials as their core target audience.

What are the advantages of having Swell Rewards and Yotpo combined in one suite?

The way Swell Rewards designs their referral marketing campaigns screams “millennials” too. Their main strategy is not to think of referral marketing as a standalone channel, but rather incorporate it within a greater reward-based strategy that makes the entire user experience revolve around gamification.

With Swell Rewards and Yotpo combined in one suite, you’ll be able to reward pretty much any interaction your customers make with bonus points they can later use for discounts on their purchases.

Here’s an example of what their reward system dashboard looks like for one of their clients:

Swell Rewards working Referral Marketing Software

I don’t know about you, but I feel like going on a quest to save a princess just from looking at that screenshot!

Another tactic Swell Rewards and Yotpo have borrowed from the gaming industry is what they call the “VIP-tiers” Translated into better-recognized gaming definitions, tiers are your customers’ levels, and the higher they are in hierarchy, the more bonuses they get.

You can set up your system based on which engagements are most valuable for your business targets. This can include the number of friends the customer has referred, how many reviews they’ve written, or how much money they’ve spent on your products.

Another advantage Swell Rewards offers is automatically calculated ROI for all of the referral marketing campaigns you run through their platform. For smaller teams that don’t have any in-house data scientists but are still eager for some numbers, this may be a great way to review their performance.

Swell Rewards offers easy integration with most of the popular ecommerce platforms. However, some of their features may not work well with ecommerce platforms other than the popular ones.

The price for their Premium plan depends on the monthly sales volume.


  • Gamification tactics
  • Integrates with major ecommerce platforms
  • Low-hassle integration process
  • Comes with an ecommerce marketing suite
  • Offers great strategies for marketing to millennials
  • VIP-tiers
  • Automatically calculated ROI


  • May not work perfectly with custom platforms
  • No design customization tools
  • Everything’s done by humans
  • Set-up period is quite long
  • May be too complicated for older audiences

Best for:

Small and mid-size online stores that run on Shopify and aim to engage their millennial customers

Referral Marketing Software #9: ReferralCandy

Referral Candy Referral Marketing Software

When it comes to ReferralCandy, the standards I set for them are not as strict as the ones I’ve set for others.

And here’s why:

Referral Candy Pricing Referral Marketing Software

When it comes to overpromising landing pages, I’m always the first one to call out false prophets.

But with ReferralCandy’s pricing, everything comes as advertised. Their software is available to nearly anyone. As for the commission that’s part of their Premium plan, don’t worry, it doesn’t go higher than 5% of your referral sales volume.

This factor makes ReferralCandy a go-to option for anyone who wants to roll out an MVP to see if referral marketing might work for their business, without putting in too much effort or money.

But what are you really getting for that price?

In short, an off-the-shelf solution that does the job.

ReferralCandy integrates quite easily, especially if you’re running on Shopify or BigCommerce. They support custom platforms, as well, though the developer doing the set up may sprout a few grey hairs in the few days they spend on the integration.

Popular third-party apps for ecommerce can be integrated too. Simple reports, basic fraud-prevention, pre-designed templates, very intuitive UI, and standard referral campaign settings to try out are all included.

What doesn’t come in the package are A/B tests, the ability to run multiple campaigns at once, customer segmentation, actually appealing designs, and pretty much any advanced settings to go the extra mile with your brand advocates.


  • Fast integration
  • Supports major ecommerce platforms
  • Integrates with third-party apps
  • Very simple to use, no learning curve
  • Does the job
  • Cheap
  • Free 30-day trial


  • No advanced settings
  • Design templates could have been better
  • Only one campaign at a time
  • No A/B testing

Best for:

Small companies that want to test a referral channel and are looking for an MVP-like solution.


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Referral Marketing Software #10: Annex Cloud

Annex Cloud Referral Marketing Software

Annex Cloud combines solutions that everyone in the ecommerce industry wants to have: loyalty, referrals, and UGC-management software. In other words, they sell an all-inclusive customer engagement and retention suite that can boost your social media engagement to sky-high levels.

They don’t have a self-service platform. Instead, their dedicated designers, developers, and campaign managers do the job for you on their side. The only part of the referral marketing software you get to see is the analytics dashboard. In other words, they don’t sell software, but provide marketing services.

Is that something you’re looking for?

The list of features they have looks amazing, and it’s totally up to you which products you want them to include in your plan.

Some of the most useful features of this referral program include A/B testing, segmentation, fraud prevention, branding capabilities, customizable funnels, leaderboard campaigns, and third-party integrations.

On top of that, they have a product sharing feature which can be a powerful tool for ecommerce, especially when there’s a share button on post-purchase screens.


  • Features sound great on paper


  • You have to rely on their team for most parts of the campaign.

Best for:

People who are not looking for a self-service platform.

What if you want a self-service platform?

Check out more options on this list.

Referral Marketing Software #11: Referral Marketing Software is another out-of-the-box solution for launching a referral program that doesn’t cost an arm and a leg. Similar to ReferralCandy, prices start at $49/month, and their Pro plan costs $599/month.

The difference between those plans are the number of features available, rather than your projected sales volumes.

What’s interesting about is that they only work with ecommerce businesses. Most importantly, they only integrate with Shopify, Shopify Plus, and BigCommerce.

Another option is to integrate via API,  but this is only available for Enterprise customers, whose package starts at $1000 a month. works as an extension, allowing you to reward your customers for sharing referral links using different incentive options (money or percentage discounts, free products, or free delivery).

For Shopify or BigCommerce users, is incredibly easy to install, and you can get your referral marketing campaign up and running in no time. Their process is self-explanatory, so even if you’ve just heard about a referral software program for the first time, you’ll know what to do without any trouble.

What else does this platform offer?

Referral marketing campaigns are not the only thing can help you with They also support some basic loyalty programs and rewards, which is a great advantage.

With their more expensive plans, you can also engage your VIP clients with additional bonuses and separate campaigns.

What you’re not getting with is A/B testing, multiple campaign capabilities, and customization of your on-site design templates. You can customize the color of the standard buttons to make them match your branding.


  • Super-easy set-up for Shopify and BigCommerce
  • Inexpensive
  • Different incentives available
  • Loyalty and reward system
  • VIP customers
  • Intuitive interface
  • Fixed price plans, no additional commission


  • Only works with Shopify and BigCommerce
  • Limited reporting
  • No A/B testing
  • Can’t run multiple campaigns
  • Widget and pop-ups are confusing
  • No real design customization

Best for:

website traffic ebook

Small Shopify and BigCommerce users who want to try out referrals and don’t have in-house developers.

Referral Marketing Software #12: Viral Loops

Viral loops Referral Marketing Software

This list wouldn’t be complete without Viral Loops. They are best known for their milestone campaigns, which are designed to raise your advocate share rate.

Share rate is a metric that shows how many times, on average, your customer shares their referral link.

Rewards milestones help you engage your users by offering them different rewards depending on how many new customers they bring you.

Viral Loops may not be able to detect self-referrals, which means fraud-prevention may be something they lack.

So why should you consider using it?

What features make it a good referral software program?

I love the awesome features they have like milestone campaigns and landing page templates as well as their reasonable prices.

Another thing I like about Viral Loops is that they have a selection of pre-designed campaign templates that include not only the classic refer-a-friend frameworks, but also burst campaigns, leaderboard competitions, and pre-launch programs.

You may feel like they lack A/B testing or that their analytics dashboard is not very informative. But I think the trick is that their core customers are startups in the pre-launch and rapid post-launch growth phases.


  • Inexpensive
  • Different campaign templates
  • Nice design
  • Pre-launch campaigns
  • Milestone campaigns
  • Burst & leaderboard referrals
  • Landing pages


  • Confusing prices/inaccurate billing
  • Poor customer support
  • Weak fraud prevention
  • Crashes frequently
  • Bad documentation
  • Very basic dashboard
  • No A/B testing

Best for:

Non-ecommerce startups that are either getting ready to launch or have just launched and are growing rapidly.


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Comparison Tables: Top Referral Marketing Software Providers

When I was first starting to write this article, I thought that I would sum my reviews up by creating a huge comprehensive comparison table with all 12 options for the best referral marketing software providers.

I soon realized, however, that this would only make things more complicated. Comparing Talkable to ReferralCandy is comparing apples to oranges.

Instead, I decided to divide my list into smaller and more appropriate categories. To make things fair, I used the same criteria for every referral marketing software vendor.

Top Referral Marketing Software for Enterprises

Fraud preventionadvancedYou can set rules for low-quality referral detection.advanced
A/B testingadvancedadvancedsupported
Price$2500-$4000 monthlyaround $5,000/month for a medium-sized business$17,000/year
Free trialnonono
Platforms supportedallallall
Design customizationadvanced customization toolspre-built customizable templatessomewhat customizable templates
Loyalty programssupportedbased on referralsbased on referrals
Name sharingnonono
Product sharingsupportedyesno
Burst campaignssupportedsupportedno
Leaderboard campaignssupportedsupportedsupported
Reports & analyticsmost versatile among competitionabove averageaverage
Multiple campaignsyesyesyes
Audience segmentationyesyesyes
Affiliate programsnonono
Integrationrequires high technical commitmentrequires high technical commitmenteasy
Customer success teamdedicated customer success concierge: data-scientist, account manager, strategistdedicated customer success conciergegreat support team, notconcierge
Distinguishing featuresmost versatile software with advanced optimization optionsMarketing team becomes completely independent from designers and developers after integration, and all campaigns and trials can be launched, managed, and analyzed within the admin panel.Customer success team is highly professional, experienced, and involved.Product sharing enables your customers to recommend specific products, not just your brand in general.reliable and well-built software that covers all basic needs for ecommerce referral marketing
Sales volume requirements$4M annual revenueundisclosed, you’ll have to discuss your number of orders and AOV with their sales representativeactual numbers undisclosed, but they mostly work with enterprise-level companies

Top Referral Marketing Software for Mid-Size Businesses

Fraud preventionpoorfor influencer marketing
A/B testingsupportedcopy-only
Pricestarts at $249/monthstarts at $800/month
Free trialyesno
Platforms supportedall major ecommerce platformsall
Design customizationlimited optionssupported
Loyalty programsnot supportedsupported
Name sharingnot supportednot supported
Product sharingnot supportednot supported
Packages2 self-management monthly plans and a custom plan that features a dedicated customer success managerStarter, Professional, and Enterprise
Burst campaignstrigger campaignsnot mentioned
Leaderboard campaignsnot supportednot mentioned
Reports & analyticslimited optionsbelow average
Multiple campaignsyesyes
Audience segmentationnot supportedyes
Affiliate programsnot supportedsupported
Customer success teamFriendbuy’s customers complain about their customer support.
Distinguishing featurespoor customer support, limited customization tools, but overall straightforward software for businesses that run on popular ecommerce platformsgreat option for those who want to combine referral and affiliate marketing management within one software solution
Sales volumes requirementsnonenot disclosed directly but they will evaluate what budget you’re going to invest into their software

Top Referral Marketing Software for MVPs and Startups

ReferralCandyViral Loops
Fraud preventionavailableavailable
A/B testingnot supportednot supported
Pricestarting at $49/month + commission on referral revenuestarting at $34/month
Free trialyesyes
Platforms supportedShopify, WooCommerce, Bigcommerce, Magento, customall, but integration may be complicated thanks to poor tech documentation
Design customizationDesign templates could have been but has nice options
Loyalty programsnot supported within ReferralCandynot supported
Name sharingnot supportednot supported
Product sharingnot supportednot supported
PackagesPremium ($49/month), Enterprise ($3,900/year)Start-Up ($34/month), Growing ($69/month), Power ($208/month)
Burst campaignsnot supportedsupported
Leaderboard campaignsnot supportedsupported
Reports & analyticsbasicbasic
Multiple campaignsnot supportednot supported
Audience segmentationnot supportednot supported
Affiliate programsnot supportednot supported
Integrationsimplesometimes tricky, especially with custom platforms
Customer success teamthe best answer here is “yes”hit-or-miss
Distinguishing featuresinexpensive solution, great for companies that want to roll out an MVP-version of their referral program to test the ideamilestone campaigns and VIP-tiers that allow you to give your advocates different rewards based on how many new customers they’ve brought you
Sales volumes requirementsnonenone

Top Non-Self-Service Referral Marketing Platforms

Mention MeAnnex Cloud
Fraud preventionsupportedsupported
A/B testingsupportedsupported
Pricea set-up fee + 10-20% of the first order of new customerscustom
Free trialnono
Platforms supportedallall
Design customizationTheir designers will produce all of the templates according to your brand guidelines and requirements.Their designers will produce all of the templates according to your brand guidelines and requirements.
Loyalty programsnot supportedsupported
Name sharingsupportednot supported
Product sharingnot supportedsupported
Burst campaignsnot supportedsupported
Leaderboard campaignsnot supportedsupported
Reports & analyticsaverageabove average
Multiple campaignssupportedsupported
Audience segmentationsupportedsupported
Affiliate programsnot supportedsupported
Integrationvery simplehigh technical commitment, but their developers will take care of most of the process
Customer success teamprofessional and involved, they’re results-oriented since they charge on a CPA modelquite involved and professional
Distinguishing featuresThey are not a referral software provider. Instead, they’re a partner you can outsource your entire referral campaign to.They have a unique payment model.Annex Cloud offers not only referral marketing solutions, but many other social-proof tools for ecommerce marketers.
Sales volumes requirementsundisclosed directly, evaluation based on your sales volumesundisclosed directly, evaluation based on your sales volumes

Top Referral Marketing Software Programs for Shopify

Fraud preventionsupportedsupported
A/B testingnot supportednot supported
Pricedepends on sales volumesstarting at $49/month
Free trialyesyes
Platforms supportedworks best with Shopify, but can be integrated with other platforms as wellShopify, Shopify Plus, BigCommerce
Design customizationdone by their designers, no customization toolsvery limited
Loyalty programssupportedsupported
Name sharingnot supportednot supported
Product sharingnot supportednot supported
PackagesSelf-Service, PremiumStarter ($49/month), Growth ($199/month), Pro ($599/month)
Burst campaignssupportednot supported
Leaderboard campaignssupportednot supported
Reports & analyticsbasic, awesome ROI-calculation featurebasic
Multiple campaignsnot supportednot supported
Audience segmentationsupportednot supported
Affiliate programsnot supportednot supported
Integrationsimple for Shopifysimple for supported platforms
Customer success teamaverageaverage
Distinguishing featuresSwell Rewards is all about customization, gamification, and engaging customers.They can do great work for ecommerce businesses that target millennials.Swell Rewards is also a part of the ecommerce marketing platform, Yotposimple and inexpensive software, great for referral-MVP but can only be used with Shopify or BigCommerce
Sales volumes requirementsnot specifiednone

Check out the full referral marketing software comparison table here.

Ready to Launch Your Referral Marketing Program?

I hope that by now, we all understand that there is no one-size-fits-all referral software program in the market.

So, how should you choose a referral software vendor for your business?

It’s best to choose the referral vendor that suits you the best in your particular business circumstances. You can always upgrade when you need to since your business goals will constantly change.

Also, if you have something to add or want to share your experience with any of these referral marketing platforms, feel free to do so in the comment section. Every opinion is welcome.

In the end, I just sincerely hope that all of the effort we’ve put into creating this referral software guide will help you make the best decision for your company.

Do you have any questions related to choosing a referral marketing platform? Feel free to ask me in the comments below.


Shruti Kaur- Entrepreneur While the vision is mine, I cannot make it a reality on my own. I need the understanding, buy-in, and the enthusiasm of my team to work together collectively to take the company forward, and everybody’s favorite word, “scale.”

4 thoughts on “Referral Marketing Software: 12 of the Best Options for Ecommerce

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